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By Allen Shinder
Documentaries provide a factual representation or report of the subject’s reality. In a documentary litigation video, the subject is your client, and the reality is how their injuries have altered their lives. Why are these videos instrumental in proving the facts of your case?
The Power of Persuasion
Video content is engaging, and when viewers get engaged, they become invested in the story that’s unfolding before them. It is easier to feel connected to an image than it is to words on a page or even verbal testimony. Videos for Litigation can tailor your documentary litigation video to your client’s circumstances and create a targeted image that will be portrayed to the judge and jury.
It is also relevant to consider how the human brain tends to process visual imagery. The majority of the information that the brain processes is visual, and it does this tens of thousands of times faster than when processing written text. You can pack a big message into a short video.
Even compared to other forms of media like photos and audio clips, video has the ability to elicit more emotional responses from viewers. In addition, documentary litigation videos have the advantage of communicating with visual and auditory messages. Working with me ensures that your client’s message is relayed clearly and has the appropriate impact on the jury. I understand the nuances and subtle psychological aspects of producing, shooting, and editing documentary litigation videos.
Your Secret Weapon
The intense persuasiveness of video footage can make a big difference for your client. The judge and jury are not the only ones who can be swayed by an effective documentary litigation video. The defendant and their counsel may also change their position once they realize how solid your case is.
Why is this such a successful method of presenting evidence and testimony?
The persuasive power of emotion cannot be denied. No matter how rational or objective people intend to be, most of the time, they cannot prevent themselves from being influenced by their emotions. Documentary litigation videos can leverage that by enhancing feelings of sympathy toward your client and anger toward the at-fault party.
There are many ways that these types of emotions can be triggered in a video. Simply presenting the facts of your client’s case will go a long way to help people understand what they’ve been through. If that isn’t enough, there are also filming and production elements that can be utilized to play on specific feelings.
My experience in this field spans thirty years, and I can create a documentary litigation video with the right balance of fact, emotion, and polish. Reach out to me to discuss how we can work together to help your client get the compensation they need and deserve.
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