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There are many reasons to use video in the litigation process. Just as important is how you decide which video producer is best for you? If you select the wrong one, it could blow up in your face.
1. Litigation Video Experience
If you select a video production company that doesn't have the legal experience required, you may spend thousands of dollars and have the video thrown out of court or disallowed in arbitration. That converts to a waste of time and money.
2. Success Rate
If you're looking to make a video that will persuade your audience, you'll need to use the right production tools. Using a video production company can be a very effective way to produce videos that will leave a lasting impression.
According to recent studies, litigation video productions can be very successful.
If a video production company has been involved in hundreds of millions of dollars of successful lawsuits, then that producer must know how to enhance a case for a very successful outcome.
3. How easy or difficult is the company to work with?
Creating a video for litigation purposes requires a smart lawyer and a competent video producer working together to create a successful, powerful video. If the two are on different pages and have very different opinions and goals the result could be deadly. Creating a video for litigation purposes requires a joint venture, where both parties understand the purpose and goals of the video production. Are they flexible or rigid in scheduling, editing and traveling? Are they willing to use zoom interviews? Will they make the edits you want or will they argue with you?
4. Large Company or Small?
There are some production companies that dedicate themselves to large law firms and others that prefer to deal with small to mid sized law firms. This usually coincides with the size of the video production company. The larger company will make a much larger production utilizing a crew, and a large staff. This increases the cost. This type of production looks great but how much more effective is the final product? Will it win the case any faster than a very small production company with vast experience and success? The answer is absolutely no.
So why incur the extra expense? What is critical is how effective the story is told. Using a large or small company will have no effect on this.
Another factor to consider is how hard is it to talk to the person working on your video? With a large production company, you will be dealing with crews, gatekeepers, secretaries, and associates. With a small company you will be dealing directly with the person responsible for your video.
5. Watch a few of their videos from cases similar to yours
The final factor is which video made you feel empathy for the injured party? The purpose of these videos are to humanize the case. ( Boil it down to human terms ) If you feel empathy toward the client after watching the video, your video will be successful.
Keep it simple. Slick doesn't convert to bigger settlements, in fact, it can backfire. The number one argument against these videos is they are inflammatory. The higher the production value the lower the credibility. You need to stick to the facts of the case.
Conclusion
If you follow these 5 tips you will make the right choice for your case.
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